10 new entrepreneurs admitted to the mentoring programme

Ten young entrepreneurs have been selected for the ninth round of Prince Daniel's Fellowship's two-year mentoring programme to receive support in an early and important phase of their entrepreneurship. Together with hand-picked experienced mentors from the business community, the entrepreneurs get a unique opportunity to develop both their companies and themselves as entrepreneurs and leaders.

"The interest in the mentoring program has been remarkably high. We received more than 200 applications, with a broader geographical spread and a lower average age among applicants than in previous years. This shows that many see the programme as a unique opportunity to grow with the support of experienced mentors," says Estelle Westling, Project Manager of Prince Daniel's Fellowship.

Mentees 2026-2027

Sofie Allert

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Sofie Allert is the founder and CEO of Kungshamn-based Swedish Algae Factory , which produces Algica; A high-tech diatoms silica shell used in skin care, solar cells and advanced materials, with the ambition to scale globally.

Mentor: Emil Billbäck, former CEO of Bonesupport. 

Natalie Navia

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Natalie Navia is the co-founder of Cay Collective, based in Stockholm, a digital marketplace for sustainable art, ceramics and creator-driven products, with strong community engagement.

Mentor: Michael Storåkers, Chair of the Board of CFHill AB. 

Erik Rask

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Erik Rask is the founder and CEO of MedBeat, based in Malmö, which develops a portable long-term ECG monitor that enables faster detection of heart rhythm disturbances without a referral to hospital. The product is already used in Swedish healthcare and the company has grown rapidly since its founding.

Mentor: Zlatko Rihter, CEO of Mölnlycke Healthcare. 

William Ringström

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William Ringström is the founder and CEO of Arkivia, based in Stockholm, which develops digital tools that automate estate inventory and estate management, with AI support and a user-friendly family portal.

Mentor: Johan Tjärnberg, founder and CEO of Trustly. 

Oscar Rundqvist

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Oscar Rundqvist is the founder and CEO of eComID, based in Stockholm. The company delivers technical solutions and automation for e-commerce and information management, and is rapidly building its team for commercial growth.

Mentor: Alan Mamedi, founder of Truecaller. 

Paula Runsten

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Paula Runsten is the founder and CEO of Rebaba, based on Lidingö, which builds circular battery systems for properties, industry and charging infrastructure from recycled electric car batteries. The company has installed its first pilot system and has received the KPMG Global Tech Innovator Sweden 2025 award.

Mentor: Helena Hedblom, CEO of Epiroc.

Lars Svensson

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Lars Svensson is the founder and CEO of NFA, based in Lund, which develops advanced perception and automation solutions for forest machines and positions itself in the growing market for precision forestry.

Mentor: Bert Nordberg, Chair of the Board of Axis Communications. 

Erik Tesch Hoekstra

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Erik Tesch Hoekstra is the founder and CEO of Florea Seeds , based in Stockholm, which runs a digital garden store with premium seeds and plant products. The company has grown rapidly in its niche.

Mentor: Håkan Lundstedt, CEO of Synsam.

Richard Valleryd

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Richard Valleryd is the founder and COO of OptiQueue, based in Stockholm, which develops the platform Dibz that collects housing queues and automates queue day management, with strong organic growth and an experienced tech team.

Mentor: Carl Manneh, founder of Mojang. 

Johanna Westman

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Johanna Westman is the founder and CEO of Plantvation, based in Sundsvall, Sweden, which offers automated vertical cultivation systems for the forestry and agricultural sectors, with a focus on scalable and climate-resilient seedling production.

Mentor: Susanna Campbell, Chair and co-founder of Syre. 

The 10 entrepreneurs will be accepted to the ninth round of Prince Daniel's Fellowship's mentoring programme, which is aimed at entrepreneurs under the age of 40 with a start-up company with a clear growth ambition and conditions for profitability, or an established company with annual sales of SEK 5 million or more.

In addition to individual meetings with the hand-picked mentors, company visits, exchanges of experiences, lectures and other activities are arranged during the two-year program that will stimulate the mentees to the next step in their development.